Internship and Early Post-Grad Work Samples
Copywriting at Gallagher
My first-ever full-time job was at a large insurance brokerage, where I served as a copywriter on a small marketing team. I mostly wrote content articles for Gallagher Affinity, Gallagher’s affinity marketing brand.
Here are the articles of which I am most proud:
(click images to enlarge)
How Associations Can Use Google Ads to Grow Their Memberships
A thought leadership article I “ghostwrote” about how professional member associations can use Google Ads for marketing functions.
Millennials and Beyond: Winning Over the Next Generation of Association Members
A thought leadership article I “ghostwrote” about how professional member associations can effectively market to millennials and Gen Z.
The Art of Persuasive Engagement
A thought leadership article I “ghostwrote” about how professional member associations can create effective marketing messages.
Solidifying Your Retention Strategy as an Insurance Agent
A thought leadership article I “ghostwrote” about how independent insurance agents can retain clients.
Selling Life and Health Insurance to Gen Z Clients
A thought leadership article I “ghostwrote” about how independent insurance agents can sell life & health insurance to Gen Z.
Using AI For Your Insurance Agency Marketing
A thought leadership article I “ghostwrote” about how independent insurance agents can use AI tools to market their business.
Do I Need Cyber Liability Insurance as an Insurance Agent?
A thought leadership article I “ghostwrote” on the importance of cyber liability insurance for independent agents.
Freelance Research at Hot In The Kitchen
In September 2024, I did a research project for a St. Louis-based marketing firm for one of their clients.
content to be posted soon
Creative Ad Copywriting Work
When I was trying to become a copywriter in college and post-grad, I spent hours trying to create ads that would land me a job at one of my dream ad agencies. While I have changed course and found my true passion in mass transit, I enjoyed this time and believe I developed some important skills and knowledge to effectively advocate for better transit in the U.S.
Here are a couple of the works of which I am most proud and enjoyed creating:
Billboard Pitch
My portfolio class at the University of Missouri had the chance to pitch billboard ideas for Manhattan Mini Storage.
Up against six other AD/CW pairs, my partner Harper Sinclair and I had one of our ideas was chosen as the winner.
Here’s our winner:
