Effective Transit Alliance

The Effective Transit Alliance is an advocacy group that focuses on technical analysis in the greater New York region.

Since September 2024, I’ve been the communications manager, mostly running their social media. I started to work on other strategic initiatives and communications planning by the end of the year.

Look through my work:

Developing a Social Media Strategy

I have built a social media strategy to:

  • Promote ETA’s complex, high-level ideas and analysis in its reports through digestible posts and threads.

  • Add ETA’s expert, cut-through-the-BS thought leadership commentary on important NYC transit news stories to ensure ETA is part the conversation.

  • Built an evergreen content strategy with a weekly post planning calendar covering relevant transit topics in a thoughtful, technically oriented, internationally inspired way.

View our social media profiles:

Statement on Benefits of Congestion Pricing

ETA released a statement right before congestion pricing in NYC began to promote the program’s benefits. I wrote out some sections and made copy edits.

Read our statement:

Initiatives to Grow Member Engagement

ETA has almost 300 members, but a small number are high-level technical experts who are deeply involved in the organization’s projects. ETA has a large base of concerned citizens who are interested in better NYC transit, but there is no system to usher them in and get them involved.

Late in 2024, I started working on two initiatives:

The ETA Action Network

I proposed the Action Network as a way to organize and mobilize members to spread the organization’s work, ideas, and messages to grow influence and achieve its objectives. It will be a group of “ambassadors” who amplify the ideas and analysis of the group’s technical experts through a communications-based, grassroots approach.

Read my arguments and ideas:

Member Engagement Survey

A survey for new and existing members to share their skills and interests to help them get involved in the right areas of the organization.

Look through the survey: