Work Samples and Experience

This page showcases my knowledge and capabilities based on my current and previous roles.

You can view and download my resume here:

 

Scroll through this page to view real assets and in-depth descriptions from my recent experiences.

 
 

Freelance Writer

I have a published article with the High Speed Rail Allaince, one of the leading advocates for passenger rail in America.

I plan to write more articles for them.

 
 

The Case for a High-Speed Rail Station in East St. Louis

I recently wrote out HSRA’s proposal for building a new high speed rail station in East St. Louis.

You can read it now on their blog:

 
 
 

Communications Manager

ETA is a New York-based transit advocacy group that focuses on technical issues.

This past fall, I started running the social media accounts. By the end of the year, I began developing other initiatives for member organization and started helping with writing and copy editing statements, reports, and emails to members.

 
 

Counteraction Campaign

In light of the chaos the new federal administration and its DOT have unleashed, I wanted to activate ETA’s platform and mobilize members to protect transit in NYC.

I wanted to plan a level-headed campaign that informs, educates, and focuses on what is most important: effective transit.

Read the proposal I sent to the executive director and presented at our latest general meeting:

 

Social Media Planning and Management

My main role at ETA is running the social media accounts.

Here are the pillars of the strategy I have developed:

  • Provide context and analysis when reacting to New York-area transit news in real time to assert ETA’s role as a thought leader.

  • Create evergreen content and campaigns based on specific and relevant transit topics—such as open gangway trains and through-running.

  • Promote ETA’s ideas and analysis by breaking down complex topics in our reports into digestible posts.

Since I started managing the accounts in October:

+200 followers on X/Twitter

+900 followers on Bluesky

Look through the feeds now:

 
 
 
 

Copywriter

At a large insurance brokerage, I wrote marketing content across a variety of mediums—from short-form social media posts to longer-form articles and email campaigns.

Most of my work was writing content articles for Gallagher Affinity and its partner organizations.

 
 

Here are the articles of which I am most proud:

(you can click images to enlarge, but I recommend clicking the links to the articles for a better viewing experience; the formatting on some of the downloaded images on this page came out awkward.)

How Associations Can Use Google Ads to Grow Their Memberships

A thought leadership article I “ghostwrote” about how professional member associations can use Google Ads for marketing functions.

 

Millennials and Beyond: Winning Over the Next Generation of Association Members

A thought leadership article I “ghostwrote” about how professional member associations can effectively market to millennials and Gen Z.

 

The Art of Persuasive Engagement

A thought leadership article I “ghostwrote” about how professional member associations can create effective marketing messages.

 

Solidifying Your Retention Strategy as an Insurance Agent

A thought leadership article I “ghostwrote” about how independent insurance agents can retain clients.

 

Selling Life and Health Insurance to Gen Z Clients

A thought leadership article I “ghostwrote” about how independent insurance agents can sell life & health insurance to Gen Z.

 

Using AI For Your Insurance Agency Marketing

A thought leadership article I “ghostwrote” about how independent insurance agents can use AI tools to market their business.

 
 
 

Freelance Researcher and Strategist

I interned at Hot In The Kitchen during the summer of 2021 and have maintained the relationship since.

I have done a few freelance projects where I conducted market research and organized the findings into comprehensive reports. Sometimes, I include my strategic recommendations based on my observations.

 
 

The Needs of Rural College Students and the Liberal Arts College Market in the STL Area

In September 2024, I did a freelance market research project for the agency’s client: Missouri Baptist University. I wrote a 28-page report featuring insights on midwest rural college students and comparisons of MBU with its competitors.

 
 
 

Mizzou Creative Copywriting

During college, I was pursuing a career in creative advertising. The field appealed to me because of the creative problem-solving.

Now, I’d like to apply the skills I learned pursuing that field to advocate for better transit.

 
 

Billboard Pitch

My portfolio class at the University of Missouri had the chance to pitch billboard ideas for Manhattan Mini Storage. Up against six other AD/CW pairs, my partner and I had one of our ideas chosen as the winner.

Here’s our billboard:

 
 
 

Resume

Communications Manager @ Effective Transit Alliance

October 2024 - Present // New York, NY

Managing social media and developing other strategic initiatives for a New York-based transit advocacy group.

  • Planning the organization’s social media posts and campaigns to spread the organization’s ideas and message.

  • +200 followers on X (Twitter) and +900 followers on Bluesky since taking over social accounts.

  • Helped write and copy edit a statement on congestion pricing.

Founder and Writer @ Transit Visions

November 2024 - Present

Started a publication that promotes a better future for mass transit in America and why it's an important issue.

  • Writings focus on changing the mindset and stigmas around transit and explore new ideas for improving systems.

  • Also offering freelance writing services for transit-focused organizations.

  • Published article with the High Speed Rail Alliance.

Copywriter @ Gallagher

August 2023 - January 2025 // St. Louis, MO & New York, NY

Served as one of two copywriters on a small marketing team for a large insurance broker.

  • Mostly wrote content articles, but also wrote social media posts, emails, and videos.

  • Took initiative beyond my job description to improve client relations and our understanding of target consumers.

  • Helped launch a new content article series for one of our main company clients.

Freelance Researcher @ Hot In The Kitchen

September 2024 - November 2024 // Remote

Gathered data and insights on client target audiences and competitors to inform strategy and creative direction.

  • Organized findings into structured, comprehensive reports; occasionally included recommendations and ideas.

  • Uncovered valuable qualitative and quantitative findings about problems and solutions facing target audiences.

  • Helped the agency succeed in meeting the client's needs and enhancing the business relationship.

Strategist & Copywriter @ AdZou

January 2023 - May 2023 // Columbia, MO

Worked on strategy and copywriting on a team of other Missouri journalism students for final semester capstone project.

  • Created a fully integrated campaign to raise awareness for the USFL (now the UFL).

  • Formulated creative strategy and conceptualized our campaign’s ‘big idea.’ 

  • Brainstormed creative content and marketing tactics with the team's art director.


Campaign Intern @ VMLY&R

January 2023 // New York, NY

Worked on strategy and copywriting on an agency team of interns for a large advertising agency.

  • Conducted research, developed creative strategy, and wrote campaign copy.

  • Created a fully integrated campaign in 9 days of work for Dell Technologies.

  • Presented campaign to Dell marketing executives and VMLY&R agency leaders.

Copywriter Intern @ HughesLeahyKarlovic

May 2022 - June 2022 // St. Louis, MO

Wrote copy and developed creative concepts on an agency team of interns for HLK’s six-week internship program.

  • Conceptualized our ‘big ideas’ with the team’s art director and wrote copy for creative assets.

  • Created campaigns for two HLK clients, one of which was the American Cancer Society.

  • Presented campaigns to clients and agency leaders.

Research & Content Intern @ Bulbshare

January 2022 - April 2022 // London, UK

A 20-hour-per-week internship with a London-based consumer research firm during my study abroad program.

  • Conducted an entire research project—chose topic, built survey, analyzed results, and wrote a full report.

  • Built surveys for Bulbshare’s consumer communities to gather insights to inform strategy for clients.

  • Wrote Google Ads and other content.