My Work and Experience
I have a broad range of professional, educational, advocacy experience. This page showcases my knowledge and capabilities with links and files to and descriptions of my projects and roles.
View and download my resume here:
Freelance Writing
I have a published article with the High Speed Rail Alliance, one of the leading advocacy groups for passenger rail in America.
The Case for a High-Speed Rail Station in East St. Louis
In March 2025, I wrote out HSRA’s proposal for building a new high-speed rail station in East St. Louis.
Read it on their blog:
Communications Manager
The Effective Transit Alliance is a New York-based advocacy group that focuses on technical planning and engineering issues.
From fall 2024 to summer 2025, I managed the social media accounts. I also helped elevate the group’s work on Penn Station to a broader national audience.
Counteraction Campaign
In light of the chaos the new federal administration and its DOT have unleashed, I wanted to activate ETA’s platform to protect transit in NYC.
There were a lot of confusing (and false) narratives swirling around, so I devised a level-headed social media campaign strategy that informed, educated, and focused on what is most important: effective transit.
Read the proposal I sent to the executive director and presented at an ETA meeting:
Social Media Planning and Management
My main role at ETA was running the social media accounts.
Here are the pillars of the strategy I developed:
Provide honest, thoughtful context and analysis when reacting to New York-area transit news in real time, asserting ETA’s role as a thought leader.
Create evergreen content based on specific and relevant topics, such as open gangway trains and through-running.
Promote the organization’s ideas and analysis by breaking down complex topics from ETA reports into digestible posts.
During my time running the accounts:
+200 followers on X/Twitter
+1,000 followers on Bluesky
High Speed Rail Alliance Webinar Appearance
I helped organize for our executive director to appear on the High Speed Rail Alliance’s webinar series to give a presentation on the state of Penn Station and ETA’s work on through-running operations.
The talk, Form Follows Function: Capacity Before Architecture at Penn Station, gives a brief history of America’s busiest rail station, examines the current issues, explores the concept of through-running with references to other countries, and explains ETA’s analysis and proposal for through-running at Penn Station.
Watch it here:
Copywriter
At a large insurance brokerage, I wrote marketing content across a variety of mediums—from short-form social media posts to longer-form articles and email campaigns.
Most of my work was writing content articles for Gallagher Affinity and its partner organizations.
Here are the articles of which I am most proud:
(you can click images to enlarge, but I recommend clicking the links to the articles for a better viewing experience; the formatting on some of the downloaded images on this page came out awkward.)
How Associations Can Use Google Ads to Grow Their Memberships
A thought leadership article I “ghostwrote” about how professional member associations can use Google Ads for marketing functions.
Millennials and Beyond: Winning Over the Next Generation of Association Members
A thought leadership article I “ghostwrote” about how professional member associations can effectively market to millennials and Gen Z.
The Art of Persuasive Engagement
A thought leadership article I “ghostwrote” about how professional member associations can create effective marketing messages.
Solidifying Your Retention Strategy as an Insurance Agent
A thought leadership article I “ghostwrote” about how independent insurance agents can retain clients.
Selling Life and Health Insurance to Gen Z Clients
A thought leadership article I “ghostwrote” about how independent insurance agents can sell life & health insurance to Gen Z.
Using AI For Your Insurance Agency Marketing
A thought leadership article I “ghostwrote” about how independent insurance agents can use AI tools to market their business.
Freelance Researcher and Strategist
I interned at Hot In The Kitchen during the summer of 2021 and have maintained the relationship since.
I have done a few freelance projects where I conducted market research and organized the findings into comprehensive reports. Sometimes, I include my strategic recommendations based on my observations.
The Needs of Rural College Students and the Liberal Arts College Market in the STL Area
In September 2024, I did a freelance market research project for the agency’s client: Missouri Baptist University. I wrote a 28-page report featuring insights on midwest rural college students and comparisons of MBU with its competitors.
Mizzou Creative Copywriting
During college, I was pursuing a career in creative advertising. The field appealed to me because of the creative problem-solving.
Now, I’d like to apply the skills I learned pursuing that field to advocate for better transit.
Billboard Pitch
My portfolio class at the University of Missouri had the chance to pitch billboard ideas for Manhattan Mini Storage. Up against six other AD/CW pairs, my partner and I had one of our ideas chosen as the winner.
Here’s our billboard:
Experience
Communications Manager @ Effective Transit Alliance
October 2024 - May 2025 // New York, NY
Managing social media and developing other strategic initiatives for a New York-based transit advocacy group.
+200 followers on Twitter & +1,000 followers on Bluesky since I started managing the accounts.
Elevating our ideas and message to a larger national audience by facilitating an appearance of ETA leaders on the High Speed Rail Alliance’s webinar series to give a talk about our work on Penn Station.
Identifying problems and opportunities, then devising solutions for both internal and external strategies.
Copywriter @ Gallagher
August 2023 - January 2025 // St. Louis, MO & New York, NY
Served as one of two copywriters on a small marketing team for a large insurance broker.
Mostly wrote content articles, but also wrote social media posts, emails, and videos.
Took initiative beyond my job description to improve client relations and our understanding of target consumers.
Helped launch a new content article series for one of our main company clients.
Freelance Researcher @ Hot In The Kitchen
September 2024 - November 2024 // Remote
Gathered data and insights on client target audiences and competitors to inform strategy and creative direction.
Organized findings into structured, comprehensive reports; occasionally included recommendations and ideas.
Uncovered valuable qualitative and quantitative findings about problems and solutions facing target audiences.
Helped the agency succeed in meeting the client's needs and enhancing the business relationship.
Strategist & Copywriter @ AdZou
January 2023 - May 2023 // Columbia, MO
Worked on strategy and copywriting on a team of other Missouri journalism students for final semester capstone project.
Created a fully integrated campaign to raise awareness for the USFL (now the UFL).
Formulated creative strategy and conceptualized our campaign’s ‘big idea.’
Brainstormed creative content and marketing tactics with the team's art director.
Campaign Intern @ VMLY&R
January 2023 // New York, NY
Worked on strategy and copywriting on an agency team of interns for a large advertising agency.
Conducted research, developed creative strategy, and wrote campaign copy.
Created a fully integrated campaign in 9 days of work for Dell Technologies.
Presented campaign to Dell marketing executives and VMLY&R agency leaders.
Copywriter Intern @ HughesLeahyKarlovic
May 2022 - June 2022 // St. Louis, MO
Wrote copy and developed creative concepts on an agency team of interns for HLK’s six-week internship program.
Conceptualized our ‘big ideas’ with the team’s art director and wrote copy for creative assets.
Created campaigns for two HLK clients, one of which was the American Cancer Society.
Presented campaigns to clients and agency leaders.
Research & Content Intern @ Bulbshare
January 2022 - April 2022 // London, UK
A 20-hour-per-week internship with a London-based consumer research firm during my study abroad program.
Conducted an entire research project—chose topic, built survey, analyzed results, and wrote a full report.
Built surveys for Bulbshare’s consumer communities to gather insights to inform strategy for clients.
Wrote Google Ads and other content.